Regardless of what you do, you are a brand.
Sure, this may sound weird, but with all your hats as employee, innovator, activist, volunteer, expert, mentor, and/or protege, you can’t be unintentional about how you present yourself, just letting others define your scope and relevance in the world.
So you have to manage your identity, integrity, expertise, excellence in all you do at work, among your people [friends, family] and in all your other vocations and passion activities. You are the CEO of the thing that is you. Just maybe without the massive salary and titanium parachute.
Companies have whole teams of people who stickhandle their brands. You have just you, and the people who support you, and those you support. But that’s OK because you’re already pretty good and managing your posture. We have all [perhaps sometimes just inadvertently] developed some skill here. But probably not enough.
And what about your organization? Your business, non-profit, world-changing activist crew, co-op, social/hobby group that enriches so many people’s lives. Organizations also have souls. They cannot be left to drift about. We need to be intentional, and that means finding music that reflects the greatness that comes from everyone’s shared energy, vision, passion and frankly, idealism.
So one of the things we need to do to solidify how awesome we are is designate our fight songs. Our anthems that invigorate us and help remind us that we are pretty tremendous.
I was reminded of this when out of nowhere, Ed Sheeren’s new song “Castle on the Hill,” clobbered me with brilliance, reminding me of Bruce Springsteen’s “Born to Run.”
Castle has a powerful narrative, bold music, a solid baseline, deep human themes, decades of living and the pathos inherent in great literature. So does “Born to Run.”
Some of my other power anthems of awesomesauce and world dominance include Tina Turner’s “The Best” and “Better Be Good To Me” and Kathleen Edwards’ “Change the Sheets,” and Neil Young’s “Rockin’ the Free World” and “Crime in the City,” and the Tragically Hip’s “Ahead by a Century.” And that mystical thing that happens in those few precious early seconds when U2 begins to play “Where the Streets Have No Name” in a live concert.
These are the songs on my playlist that fill my ears as I start on a bike ride that involves a 10-20 block uphill.
These are the songs I fill my head on my way into a speaking event.
These are the songs that I play while I’m debriefing my time creating new universes with Path Consulting clients and organizations embracing how to intentionally enrich their souls. After these genius-birthing times when I’m reviewing where we came from, what we did and where we’re going, these songs re-affirm how we can jump and reach the bar. And bar! How we can enter a Spartan Race and not just finish, but beat a bunch of people.
What are your anthems that elevate you to greatness?
What songs help make you feel whole?
And have you built a playlist that you flick on when you are about to enter the realm of the gods?
In Path Consulting, we build these soundtracks. We play them when we are winning and when we are struggling. We forge new memories of growth and triumph, much like those fond memories you have from childhood when you feel in love with a new song.
We don’t have to struggle with just holding onto past moments of song bliss. We can create new ones that will help define us. For the rest of our lives.
Se get busy!
I’m at ebStrategy.org.